Proper Survey Design
Surveys can be highly beneficial to an organization. For a relatively low cost, they can provide an individual, a team, or a department with meaningful insights into difficult-to-reach groups. Surveys can be used to guide existing projects, build new projects, deliver assistance, provide insights, or even just confirm existing knowledge.
But without proper design, surveys can also be easy to misuse. Surveys can confuse participants, disregard privacy concerns, and collect unhelpful data. They can frustrate and even stifle attempts to survey and communicate with certain groups in the future.
Standards of survey design help survey administrators ensure their survey captures value and avoids potential pitfalls. By designing questions with privacy considerations in mind, with simplified wording, and with intentions on how the results will be used ahead of time, surveys can deliver high quality results again and again. The above dashboard walks through 6 of these key survey designs.
